You never know who might want to buy your latest listing. And that’s why you should advertise where you can reach the most people. In 2024, that place is Facebook. With over 3 billion active users, Facebook is officially the world’s most popular social media platform!
However, with all that reach comes a lot of competition. If you want to separate yourself from the masses, here are five tips to market your real estate business on Facebook.
Design eye-catching real estate flyers
Posting a picture of a house might intrigue your followers, but they’ll need more information than just a photo if they’re going to schedule a showing. Real estate flyers are a great way to catch user attention with a high-quality photo and provide some specs about a property (along with your contact information) all in one easy-to-read package.
The best way to design professional-level flyers without taking time out of your busy schedule is to use templates. There are thousands of free templates for real estate flyers online from websites like PosterMyWall. Simply choose the template that best fits your brand or property, customize the information using the easy drag-and-drop editor, and you’re ready to upload to Facebook.
Post regularly
Millions of posts are uploaded to Facebook every single day. It’s easy for information to get lost in such a mass of content, and user feeds update quickly. If you want people to see your content, it’s important to post to your Facebook page regularly.
Regular posts ensure that your followers actually see your content, and it keeps your brand top of mind. Most marketing professionals suggest posting to Facebook one to two times per day!
It takes a lot of content to keep up with that posting frequency, but that doesn’t mean you can slack off on your content. Post only high-quality content if you want to stand out. Your real estate flyers are great for occasional posts. Fill out the rest of your feed with other content like helpful real estate tips, gorgeous property photos or videos, and even neighborhood events to showcase your area to prospective buyers.
Join relevant Facebook groups
Groups are a unique feature to Facebook that real estate professionals can use to promote their brand in multiple ways.
Facebook groups are essentially subcommunities of users who share specific interests. There are millions of active groups on Facebook that you can join to interact directly with a targeted audience.
For example, you may be able to find a group specifically for real estate professionals in your area where you can interact with other agents and brokers to share information and leads. You might also find a group dedicated to home buying in your area, where you can engage with potential buyers directly.
It might take some time to search through all the available Facebook groups to find any relevant to your real estate business, but it’s easily the best way to reach a targeted audience on Facebook and keep up with localized or specific information.
Run a few sponsored ads
The problem with any type of social media is that most of your content can only be seen by your followers. If you want to expand your marketing reach, it’s a good idea to take out a few sponsored ads.
Sponsored ads, or “Boosting” on Facebook, is when you pay the platform to promote your posts to a specific audience or demographic of your choice. It’s a quick and easy way to get thousands of new views to your real estate profile.
With Facebook ads, you choose what you want to pay. Naturally, the more you pay, the greater the reach. But the ability to choose your price is a great way to control costs in your advertising budget.
Get more reviews
Reviews are a powerful force in the modern business landscape. In fact, 99.9% of consumers read reviews before making a purchase. And since buying a home is typically the largest purchase a person will make in their lifetime, it’s almost guaranteed that potential clients will read reviews of a real estate agent or agency before choosing to work with them.
Facebook is one of the few social media platforms that includes reviews. If you have a business account (which you should), your reviews will be posted directly on your business’s homepage.
Whenever you work with a new client, encourage them to post a review to your Facebook page. The more positive reviews you have, the better your real estate business will look to any potential clients who might be reviewing your page.
Sell more homes with Facebook marketing
With billions of active users, Facebook is one of the best places on the internet to promote your real estate business to a wide audience. Post eye-catching real estate flyers, create regular content, join relevant groups, run sponsored ads, and focus on getting positive reviews. When all your Facebook marketing strategies work together, you’ll expand your marketing reach and sell more houses than ever before.
