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TikTok SEO: The How, What and Why

SEO, or search engine optimisation, is the practice of improving the visibility of a website or online content in search engine results pages. TikTok, on the other hand, is a social media app that allows users to create and share short videos for the purposes of entertainment, although the power this platform has for e-Commerce brands is unprecedented. As TikTok continues to gain popularity, SEO is becoming increasingly important for brands looking to make an impact on the platform.

If you’re not sure how to implement SEO as part of your TikTok strategy, finding a great SEO agency in London that will be able to support you in getting your videos to the top of the TikTok search page is a sure fast way to get ahead.

What is SEO, and why is it relevant to TikTok?

TikTok SEO is all about making sure that your content is easily discoverable by users. This is especially important on this channel, where the vast majority of users access the platform through the search function.

By optimising your content for search, you can increase the chances that your videos will be seen by users who are looking for content like yours. This can be done through a variety of techniques, including using relevant keywords, creating high-quality content, and engaging with other users on the platform.

Of course, when it comes to SEO, optimising your content means considering which keywords to include in your captions, hashtags and even the text overlay in your videos.

Over time, SEO has become a crucial element in any TikTok strategy as users frequently use the search tool to ask for recommendations, such as the best restaurants or places to visit in a new city. Studies have shown that Gen-Z often turns to TikTok rather than Google search as the results provide a visual, more specific answer from a reliable source – someone who has been there!

Using SEO to your advantage

More and more brands are using SEO to their advantage on TikTok by creating content that is both engaging and relevant to their target audience. This can be done by understanding the keywords and hashtags that are popular in your industry and incorporating them into your content.

The TikTok algorithm will use your captions, audio and text overlay to understand what your content is about as well as who might be interested in it. With this information, the algorithm will serve your content to the best audience, so be sure to provide it with as much information as possible.

Focusing on creating high-quality videos that are visually appealing and easy to understand will also help to boost your content in search. With high-definition footage and interesting backgrounds, your videos will stand out in the search results, which will increase the chances that users will interact with your content.

Integrating SEO into your TikTok content

When it comes to SEO on TikTok, there are a few key factors that your brand should focus on. One of the most important is the use of keywords and hashtags. By incorporating relevant keywords into your video captions, you can increase the chances that your videos will be seen by users who are searching for content related to your brand.

As well as the captions for your videos, you should also consider the text overlay as part of your SEO TikTok strategy. Leaving some blank space in your video to include some text overlay describing what the video is about will help the algorithm identify what the video is about and serve it to the right audience. .

Make use of the caption section. So many brands use catchy one-liners in their captions, but TikTok has recently updated this to allow for up to 2200 characters.

While it might not be wise to use all of the word count (frankly, who’s got time to read all that?), it does mean that you should use the space to write a detailed caption describing your product, addressing the pain points of your customers and including specific keywords that would bring your content up in search.

 Don’t fall behind on your SEO

Using SEO on TikTok is imperative for brands to keep up with because it will help to reach a wider audience and drive more traffic to the website. This helps to increase brand awareness and drive more sales for the company, as well as build an engaged online community.

SEO helps to increase engagement on the platform, as users are more likely to interact with content that is relevant and entertaining. Integrating your content with other videos on this platform is essential, and it’s important not to come across as too ‘salesy’ to avoid users scrolling on. This will ultimately lead to increased brand loyalty and a stronger relationship with your audience.

TikTok SEO is essential for brands looking to make an impact on the platform. By understanding the importance of SEO and the best ways to incorporate it into your content, you can increase the visibility of your brand through your videos and reach a wider audience. It’s important to note that SEO is an ongoing process and requires regular monitoring and updating to stay relevant. Partnering with a reputable SEO agency in London can help you stay ahead of the game and make the most of your TikTok marketing efforts.

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